Corporate Social Responsibility: New Trends
A group of six blind men watched an elephant. Someone asked the first blind man: “What does an elephant look like? “Like a pillar” said the one who has been grabbing the elephant by one of its legs”; “like a snake” said the one who had grabbed the tail; “like a fan” the one who had touched the ear; “like a hose” the one who had grabbed the trunk, and so on and so forth.
With CSR something similar happens. Each one of us has a different concept or at least prioritizes some of its aspects according to our particular background and views: an economic theory, an ethical aspiration, a legal regulation, a market tool, a management risk instrument, and so on and so forth.2
CSR is an offspring of business ethics. However, business ethics is more centripetal and concerned particularly with moral values, while CSR is more centrifugal and focuses more on social, environmental and human rights issues.
In our days economic corporations are ruling the economy and the world in general with greater power and influence than many states.3 The increase in corporate power under the [3A-2] auspices of the global implementation of a neo-liberal policy agenda has been controversial. After the fall of communism, an expansion of neo-liberal capitalism and globalisation followed suite. Yet, although indisputably globalization has contributed to the re
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